Content pillars
Set recurring themes and identify the material the business can contribute.
SERVICES / CREATIVE
Show up with something to say.
Develop social content around a recognizable voice and a purposeful editorial plan. Make room for brand stories, useful information, and campaign needs.
POSSIBLE SCOPE
What the work can cover.
Post copy & visual direction
Create platform-appropriate assets with clear purpose and consistent presentation.
Publishing workflow
Establish review, scheduling, and account responsibilities.
These are scope options to discuss. Your proposal defines the deliverables and responsibilities included.
01 / PROJECT NOTES
Choose themes the business can sustain
The strongest starting point is often information you already have: customer questions, product knowledge, behind-the-scenes material, or a point of view. Decide what you can share regularly and what needs new production. A content plan should match the resources available to make it.
02 / PROJECT NOTES
Keep the voice recognizable
Agree how the brand sounds and what it should avoid. Copy and visuals can vary by topic without feeling like they come from different businesses. Establish the facts and approvals needed for products, claims, people, or customer material before posts are finalized.
03 / PROJECT NOTES
Define the boundary of management
Content creation, scheduling, comment responses, direct messages, and community moderation can be separate services. Clarify which responsibilities are included and who handles sensitive or customer-service conversations. Publishing decisions and account access should have a clear owner.
04 / BEFORE THE WORK BEGINS
Put the practical terms in the proposal.
Ask for the deliverables, review stages, revision allowance, estimated timing, and responsibilities of each party. Identify the assets, information, and account access needed from your business. If another provider or system is involved, confirm the dependency before committing to a schedule.
Discuss agency fees separately from advertising budgets, platform subscriptions, third-party production, and other expenses where applicable. Confirm ownership and handover of the work. A defined scope makes it easier to decide whether the project is the right fit; it does not guarantee a particular marketing result.
COMMON PROJECT QUESTIONS
Before you brief it.
Can I discuss the service before I have everything ready?
Yes. Explain the goal and the information you have. The first conversation can identify missing decisions and the next useful step.
Can this be combined with another service?
It can be discussed as part of a connected brief. Each discipline and its responsibilities should still be specified in the proposal.
What does a project cost?
Pricing depends on the agreed work, production needs, complexity, and ongoing responsibilities. No fixed package price is published here.
Are performance outcomes guaranteed?
No traffic, ranking, revenue, or conversion result is guaranteed. Goals, measurements, and practical dependencies should be discussed before work begins.
KEEP EXPLORING
Related work.
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