Creative angle planning
Explore distinct ways to introduce the offer instead of relying on one repeated message.
SERVICES / DISTRIBUTION
Give the feed a reason to stop.
Develop social advertising concepts that make the offer easy to recognize and the next step easy to understand. Coordinate creative, audiences, and campaign setup.
POSSIBLE SCOPE
What the work can cover.
Campaign preparation
Connect audience hypotheses, formats, destinations, and an agreed budget structure.
Creative iteration
Review the response to each direction and plan the next set of changes.
These are scope options to discuss. Your proposal defines the deliverables and responsibilities included.
01 / PROJECT NOTES
Start with what the audience needs to understand
Define the person you want to reach and the problem, desire, or question your offer addresses. Then choose a message that can be understood quickly in a feed. A useful concept does more than attract attention: it gives the right person a reason to continue.
02 / PROJECT NOTES
Build variation with a purpose
Different hooks, visuals, and explanations can answer different questions. Plan variations around a specific hypothesis rather than changing elements at random. Confirm which formats and production tasks are included, what source material exists, and who signs off on claims or product details.
03 / PROJECT NOTES
Connect the ad to the rest of the journey
Make sure the page, product availability, and follow-up process support the ad message. Discuss tracking and consent requirements with the people responsible for the business systems. Reporting should distinguish platform observations from confirmed business outcomes where those measures differ.
04 / BEFORE THE WORK BEGINS
Put the practical terms in the proposal.
Ask for the deliverables, review stages, revision allowance, estimated timing, and responsibilities of each party. Identify the assets, information, and account access needed from your business. If another provider or system is involved, confirm the dependency before committing to a schedule.
Discuss agency fees separately from advertising budgets, platform subscriptions, third-party production, and other expenses where applicable. Confirm ownership and handover of the work. A defined scope makes it easier to decide whether the project is the right fit; it does not guarantee a particular marketing result.
COMMON PROJECT QUESTIONS
Before you brief it.
Can I discuss the service before I have everything ready?
Yes. Explain the goal and the information you have. The first conversation can identify missing decisions and the next useful step.
Can this be combined with another service?
It can be discussed as part of a connected brief. Each discipline and its responsibilities should still be specified in the proposal.
What does a project cost?
Pricing depends on the agreed work, production needs, complexity, and ongoing responsibilities. No fixed package price is published here.
Are performance outcomes guaranteed?
No traffic, ranking, revenue, or conversion result is guaranteed. Goals, measurements, and practical dependencies should be discussed before work begins.
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