Concept development
Create alternative hooks and visual directions tied to the brief.
SERVICES / CREATIVE
Give the idea a form people can notice.
Develop a creative direction that communicates the offer across the campaign. Explore concepts before committing the entire production to one execution.
POSSIBLE SCOPE
What the work can cover.
Creative asset production
Prepare agreed images, copy, and format variations.
Creative testing plans
Define what a variation is intended to teach and how it will be reviewed.
These are scope options to discuss. Your proposal defines the deliverables and responsibilities included.
01 / PROJECT NOTES
Know what must come across
The creative brief should name the audience, offer, desired response, and essential facts. It should also list restrictions, mandatory terms, and assets available to use. That gives the design a purpose beyond making something visually different.
02 / PROJECT NOTES
Explore directions before building every format
Concepts help compare approaches while changes are still manageable. Discuss how many directions and revisions are included, which assets require new production, and whether photography or video is part of the scope. Mockups should not be mistaken for completed client campaigns or performance evidence.
03 / PROJECT NOTES
Keep the test connected to a question
A new hook, image, or explanation should have a reason to exist. Decide what each variation is exploring and which measurements can inform the next round. Creative response depends on the surrounding campaign and offer, so the review needs that context too.
04 / BEFORE THE WORK BEGINS
Put the practical terms in the proposal.
Ask for the deliverables, review stages, revision allowance, estimated timing, and responsibilities of each party. Identify the assets, information, and account access needed from your business. If another provider or system is involved, confirm the dependency before committing to a schedule.
Discuss agency fees separately from advertising budgets, platform subscriptions, third-party production, and other expenses where applicable. Confirm ownership and handover of the work. A defined scope makes it easier to decide whether the project is the right fit; it does not guarantee a particular marketing result.
COMMON PROJECT QUESTIONS
Before you brief it.
Can I discuss the service before I have everything ready?
Yes. Explain the goal and the information you have. The first conversation can identify missing decisions and the next useful step.
Can this be combined with another service?
It can be discussed as part of a connected brief. Each discipline and its responsibilities should still be specified in the proposal.
What does a project cost?
Pricing depends on the agreed work, production needs, complexity, and ongoing responsibilities. No fixed package price is published here.
Are performance outcomes guaranteed?
No traffic, ranking, revenue, or conversion result is guaranteed. Goals, measurements, and practical dependencies should be discussed before work begins.
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