Website planning
Develop a sitemap, page purposes, and a content inventory.
SERVICES / EXPERIENCE
Build a site that knows its job.
Turn your business information into a clear, usable website. Begin with the visitor’s purpose and the content they need to decide what to do next.
POSSIBLE SCOPE
What the work can cover.
Design & build
Create responsive layouts and working interactions within the agreed technical scope.
Launch preparation
Review content, links, forms, hosting needs, and handover documentation.
These are scope options to discuss. Your proposal defines the deliverables and responsibilities included.
01 / PROJECT NOTES
Give every page a role
A business website should help someone understand the offer, find relevant details, and take an appropriate next step. Identify those jobs before adding pages. Long-form content is useful when it answers distinct questions; length alone is not a strategy.
02 / PROJECT NOTES
Design around real information
Collect service descriptions, business details, brand assets, and substantiated proof before finalizing the design. Where information is missing, mark the decision that still needs to be made. The site should not fill that gap with fabricated reviews, statistics, partnerships, or capabilities.
03 / PROJECT NOTES
Plan the handover as part of the build
Confirm hosting, domain responsibilities, content editing, form delivery, and maintenance expectations. If the site needs accounts, payments, integrations, or custom administration, include them explicitly. A clear handover explains how the delivered website can be operated after the launch.
04 / BEFORE THE WORK BEGINS
Put the practical terms in the proposal.
Ask for the deliverables, review stages, revision allowance, estimated timing, and responsibilities of each party. Identify the assets, information, and account access needed from your business. If another provider or system is involved, confirm the dependency before committing to a schedule.
Discuss agency fees separately from advertising budgets, platform subscriptions, third-party production, and other expenses where applicable. Confirm ownership and handover of the work. A defined scope makes it easier to decide whether the project is the right fit; it does not guarantee a particular marketing result.
COMMON PROJECT QUESTIONS
Before you brief it.
Can I discuss the service before I have everything ready?
Yes. Explain the goal and the information you have. The first conversation can identify missing decisions and the next useful step.
Can this be combined with another service?
It can be discussed as part of a connected brief. Each discipline and its responsibilities should still be specified in the proposal.
What does a project cost?
Pricing depends on the agreed work, production needs, complexity, and ongoing responsibilities. No fixed package price is published here.
Are performance outcomes guaranteed?
No traffic, ranking, revenue, or conversion result is guaranteed. Goals, measurements, and practical dependencies should be discussed before work begins.
KEEP EXPLORING
Related work.
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